ONE WORLD DAY - November 1st

Hurray!

Today It seems the world is revolting and finally waking up to the food industry con trick of selling us half food rather than whole food. Celebrity chefs are smelling blood and opting for vegetables.

They may look more like cricket umpires than chefs but the are changing the way we think about food.

Jamie Oliver

I used to Jamie Oliver was a bit of a plonker, he used to really irritate me in a way i couldn't logically explain, perhaps there was an element of resentment that he'd stolen my line about the naked chef .(most of theScottish newspapers had featured me naked with a wooden spoon at some point). Love him or hate him this celebrity chef, looking more like a cricket umpire who's lost his hat than a chef, Jamie Oliver is changing the world and the way we live and eat. His food revolution to transform kids food at school has gained major celebrity support and is speeding towards a million supporters from all over the world. He's fired a broadside shot against the sugar industry and is waiting for sugar ninjas crashing through his bedroom window one night to silence his popular rise as the cricket umpire chef version of Ernesto (Che) Guevara .

Hugh Fearnley-Whittingstall

To be fair hugh , like me says he's a cook not a chef. Another oddball who looks like he'd be more at home on a village green cricket green with a cricket umpire's sumo-ish layer of jumpers around his waist and a straw hat is tank top wearing River Cottage celebrity chef Hugh Fearnley-Whittingstall. Not one to be out done and hot on the heels of his more than a modicum of success with his Channel 4 TV Fish Fight he has brought out a cook book for vegetables - 'Veg Every Day!' Yep that's right Hugh – eight portions every day please! He's even started to mutter the veggie-mantra that eating more vegetables is better for health and better for the planet.

Yotam Ottolenghi

Yotam doesn't look like a cricket umpire at all. He's from Israel where they prefer basket ball. Yotam does deserve a mention though as he built up huge admiration whilst conjuring up vegetarian recipes for The Guardian, The New Vegetarian and his accompanying book is exquiste despite dissappointingly being splattered with eggs and cheese at every opportunity. Nonetheless he has brought vegetables to new tables in new households in a wholly delicious way and opened peoples eyes to the potential of plants. Quinoa fennel SaladMeanwhile in the USA apart from Bill Clinton singing the praises of his Plantarian style vegan diet every few months and a plethora of pro veg Doctors joining the twittering wifi generation, things do seem to finally moving in the right direction.

Whatever next ? The Hairy Bikers cooking up Vegan Chocolate cake??